McCann Erickson increases proximity to clients for Credit Suisse
McCann Erickson Zurich/Frankfurt has developed an integrated campaign for Credit Suisse designed to strengthen the bank's relationship with its customers. The campaign begins with the topic of mortgages.
McCann Erickson Zurich/Frankfurt has realized an integrated campaign for Credit Suisse that aims to increase the bank's proximity to its clients. The campaign, which also includes TV commercials, starts with the topic of mortgages. Situations from everyday life are staged. They show what moves people when it comes to financial topics such as mortgages, investments and pensions. On the page Credit-suisse.com/living customers can also find information on all aspects of building and living as well as the opportunity to register for a personal consultation.
> To the spot
The broad-based campaign has been running throughout Switzerland on TV, in cinemas, in print and online since May 11.
Responsible at Credit Suisse: Richard Bachem, Anja Herrmann. Director: Paul Harather. Photographer: Piet Truhlar. Agency: McCann Erickson, Zurich/Frankfurt.
> To the spot
The broad-based campaign has been running throughout Switzerland on TV, in cinemas, in print and online since May 11.
Responsible at Credit Suisse: Richard Bachem, Anja Herrmann. Director: Paul Harather. Photographer: Piet Truhlar. Agency: McCann Erickson, Zurich/Frankfurt.
