High voltage develops new appearance for Swisscanto Invest by Zürcher Kantonalbank
The goal of the new website, developed by Hochspannung, is to market the various investment themes and promote the investment funds of Zürcher Kantonalbank under the Swisscanto Invest brand.
Since the beginning of 2017, the product brand Swisscanto Invest by Zürcher Kantonalbank has been presented in a new visual and content-related guise. The aim of the new communication appearance is to make the investment funds and investment themes under the Swisscanto Invest product brand better known and to bring them closer to a professional and well-informed investor community.
In recent months, topic pushes have been used to draw attention to topics such as the low interest rate environment, commodity funds, rule-based investing and, currently, 3a retirement funds.
The revised visual appearance lives from a new photo and image style and a modular Carré system with square design elements. Another core element of the communication is the label "100% Swiss Made Asset Management", which prominently visualizes the USP as a graphic design element.
In addition to the visual appearance, the term "participation" is also a central component of the new communication. Thus, through Swisscanto Invest investment funds, investors can participate in many areas of the financial world, some of which are difficult to access.
The new Swisscanto website was developed by Hochspannung, which also manages other mandates of Zürcher Kantonalbank. The various themed pushes were and can be seen on- and offline. Further campaigns are already on the way and will be seen from 2018.
Responsible for high voltage communication: Alexander Taiganidis, Matthew Katumba, Leandro Disler, Fritz Kreis, Fritz Hanselmann, Nina Wyler, Manuel Ackermann, Sascha Pacino, Verena Gehr, Tanja Kongolo, Melanie Moret. Responsible at Zürcher Kantonalbank: Angela Baumann, Meike Bell, Michelle Mehr, Sandro Moccetti.
