Aldi Suisse shows itself to be a low-priced gourmet stronghold at Christmas
Feast like a king, celebrate in style—Scholz & Friends Neumarkt’s Christmas campaign for Aldi Suisse focuses on the discounter’s “Gourmet” line of delicacies.
At Christmas, you want to spend time with your family and enjoy yourself. The best way to do that is to enjoy a meal with delicious treats from Gourmet, says Aldi Suisse. Aldi Suisse Gourmet is the discounter's brand for selected products that are more familiar from delicatessens. The campaign points this out in brochures, on store floors, OOH, online and in a TV spot.
The TV spot picks up on the fun, colorful, modern, and young imagery that Scholz & Friends built up with the Ich-bin-ein-Aldi-Kind.ch campaign. A Santa Claus on a snowboard, fast image sequences, in between comic sequences to cheerful music - the spot is supposed to bring zest into Christmas. In the foreground should be the exuberant joy and the beautiful time with loved ones, it says in a press release. The pleasure of the Advent and winter season culminates at the richly laid table.
"Aldi simply offers more at Christmas - more enjoyment, more quality and more time. This is also what the Gourmet range stands for and thus proves to all Aldi children that even at Christmas, cheap and easy shopping does not at the same time mean giving up a great celebration," comments Sven Jarck, Managing Director of Scholz & Friends Neumarkt.
Responsible at Aldi Suisse: Reto Furrer (Head of Marketing), Michèle Bürgi (Project Management). Agency: Scholz & Friends Neumarkt; Sven Jarck (Managing Director); Erik Heitmann, John Gloeden, Reto Odermatt (Creation); Melanie Menger, Sebastian Gumbel (Consulting). Film production: Solid & Hallerfilm AG; Rudi Haller (owner and production).
