It doesn't get any better than this: Hürlimann Bier and Walker celebrate Zurich icons
Certain things in Zurich aren't going to get any better. Thanks to Hürlimann Beer and Walker, they're now protected forever and ever.
But there are good things that must not be changed. Things that give Zurich its character. Things that are worth protecting. That's why Hürlimann Bier and the Walker agency launched the "Besser wird's nüme" initiative in the spring, calling on Zurich residents to protect what makes Zurich special. (Werbewoche.ch reported). 29 of the proposals received over 4,800 votes and are on Besserwirdsnüme.ch shortlisted.
The first four icons of resistance, which have earned the predicate "besser wird's nüme", were now allowed to receive the official award from Hürlimann and are now protected. Forever.
"I am en Italiano" from Nöggi
Everyone knows the hit song from 1981, and Nöggi is not only known in Züri-Nord. But now it is also ensured that the "Italiano" is immortalized.
Em André sis cab
Anyone who is often out and about in Zurich after two in the morning knows André and his Chevrolet. If you've never been for a ride, you've never been to a real party.
Em Sigi Hueber's joke book
The landlord in the beer garden is an icon of Langstrasse. And his joke book is filled to the brim with over a thousand jokes for every time of day and night.
The Silver Beefy
It is the last remnant of a golden age and still as good as it was then. Also because it brings back so many childhood memories. We hope that Mrs. Huber will continue to serve us the Beefy for a long time.
Every week, new proposals are submitted for voting and debated on Besserwirdsnüme.ch. Besserwirdsnüme.
Responsible at Feldschlösschen: Hans Joachim Meyer, Brand Director Craft & Speciality Beers
