Spina's Civil Voices shows: The Salvation Army really goes all out for the homeless
Singing Christmas carols in the street is a thing of the past. After the Salvation Army rocked their way into the ESC final four years ago with their song «you & me», the seasoned men are now conquering the internet with atypical YouTube clips.
True to the motto "We help the homeless", the Salvation Army once again gives everything - really everything. While one Salvation Army worker selflessly hands over his teeth, another deliberately scraps his beloved guitar.
All with the aim of raising money for the homeless as part of the annual Christmas campaign. And not only with the Ü-70 target group, but also with the younger age groups. "The clips are just as heartwarming as the current Christmas spots from Migros, Coop & Cola, just a little bit more authentic," the agency writes in a statement.
Responsible at the Salvation Army: Christoph Bitter (Head of Campaigns), Gino Brenni (Digital Marketing), Florina German (Head of Communications). Responsible at Spina's Civil Voices: Matthias Freuler and Stephan Huwiler (creation), Corinne Bucher, Armanda Gadient (consulting), Veera Juvonen (head of digital unit), Alexander Meier (direction and production).
