Ruf Lanz: Reverse applications for the VBZ
Seit Herbst 2001 wirbt Ruf Lanz für die Verkehrsbetriebe der Stadt Zürich. Nun hat Ruf Lanz im Auftrag der VBZ ein neues Personalmarketing-Konzept aufgegleist.
In the videos, the managers of the various VBZ departments apply for jobs online. In the short films, the managers apply in a personal way to give jobseekers a better insight into the VBZ professional world.
Only small teasers that link to the VBZ homepage will be placed in the job advertisement. Large, expensive job advertisements will be omitted in future.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications), Jörg Buckmann (Head of Human Resources Management). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Andreas Hornung (Text), Marcel Schläfle (Art Direction), Kristina Burch (Consulting). Realization of the job videos: Florina Saladin.
www.ruflanz.ch
Only small teasers that link to the VBZ homepage will be placed in the job advertisement. Large, expensive job advertisements will be omitted in future.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications), Jörg Buckmann (Head of Human Resources Management). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Andreas Hornung (Text), Marcel Schläfle (Art Direction), Kristina Burch (Consulting). Realization of the job videos: Florina Saladin.
www.ruflanz.ch
