Prime wins "Communication campaign for vocational qualifications for adults"
The State Secretariat for Research, Education and Innovation (SERI) has entrusted Prime Communications with the conception and implementation of the national "Vocational qualification communication campaign for adults". The aim is to inform potential candidates and companies about the advantages and paths to a vocational qualification.
Prime Communications was awarded the contract in the open WTO tender. The Zurich-based full-service agency impressed the jury with its strategy and a comprehensive, interdisciplinary and integrated package of measures. "The vocational qualification for adults is of outstanding economic, political and social importance. As an agency with a 360° view and years of experience in implementing complex campaigns, we are looking forward to the challenge," says agency partner Christian Paredes. The mandate is limited until the end of 2019.
The "Communication campaign for vocational qualifications for adults" aims to inform adults, companies, organizations in the world of work and advice centres about the possibilities of vocational qualifications and to raise awareness and mobilize those affected. This will benefit not only the graduates of vocational qualifications themselves, but also the economy and society.
Responsible at Prime: Philippe Welti (Project Management), Ilona Fäh (Deputy Project Management), Christian Paredes (Digital).
