Fourth Tÿpo St. Gallen provided positive reverberation with "Resonance" theme
Last weekend, the German-speaking typography community gathered for the fourth time at Tÿpo St. Gallen 2017. Over the course of three days, around 300 experts, entrepreneurs, apprentices, and students listened to presentations by high-profile speakers on this year’s conference theme, «Resonance.».
The theme of this year's edition of Tÿpo St. Gallen was quickly found: "Resonance". An aspect that concerns creative professionals in many forms on a daily basis. Which projects elicit the most response? Do the positive or the critical feedbacks strengthen us? And how do experienced graphic designers deal with feedback from their clients or team? These and other questions were the focus of the highly acclaimed symposium for typography at the School of Design at GBS St. Gallen.
Tÿpo days under the sign of resonance
"Resonance is what we need": the 12 expert speakers from Switzerland, Germany, Austria, England, Spain and the USA all agreed on this. Against this backdrop, they gave an insight into their work, ideas and concepts, which triggered a particular response. Nina Stössiger is a senior type designer at Frere-Jones Type in New York. Her recipe for successful design work and therefore positive feedback is "be patient, look closely, practise, practise and practise again and question things". Viennese Cordula Alessandri, founder of the design studio Alessandri, Design & Marken Manufaktur, likes things provocative, loud and funny. In addition to eroticism, wine and food, she spoke about the ping-pong effect of resonance. By this she meant a customer relationship that consists of give and take.
Around 300 guests listened to these and other speeches by typography luminaries such as the Swiss Jost Hochuli and David Pearson from England. Lesser-known insider tips such as Peter Felder from Austria or Russian-born Viktoria Sarapina also managed to inspire. The crowning finale on Sunday morning was a visit to the Abbey Library (UNESCO World Heritage Site) in St. Gallen with a guided tour of the exhibition "Medicine for the Soul - Through the Centuries with the Abbey Library of St. Gallen".
Satisfied organizers
The organizers already received a positive response during the event in the form of many enthusiastic feedbacks from visitors and speakers alike. As in previous years, the fourth Tÿpo St. Gallen can be considered a repeated success. "This year's Tÿpo opened people's hearts because the speakers really resonated with the audience. The variety and breadth of topics also ensured a great deal of popularity. The challenging path from the microcosm of typographic expression in the macrocosm of design application to the resonance of comprehensive customer advice was presented in a surprising and refreshing way time and again. We as the School of Design are very satisfied with the event and look forward to being the presenting partner again for the 5th edition," explains Kathrin Lettner, Head of Department at the School of Design St. Gallen. The aim of the congress was the exchange of specialist information and the sharing of knowledge and practical experience.
The most beautiful books from Switzerland and Germany
As part of Tÿpo St. Gallen, the "Most Beautiful Books" exhibition is being held at the St. Gallen School of Design. The award-winning works from the competitions "The Most Beautiful Swiss Books" by the Federal Office of Culture and "The Most Beautiful German Books" will be presented. The exhibitions can be visited until November 18, 2017 in the media lounge of the St. Gallen School of Design. Admission is free of charge.
