SWICA employee Lipdub: Whether Winti or Basel, öb Sangallä or Bärn
1 song, 9 locations, 382 participants. To mark its 25th anniversary, SWICA launched its employee video "Up in the Sky". The film celebrated its premiere at the employee event and was then used on Facebook, where it quickly attracted over 50,000 views.
SWICA wanted to realize a joint project with all employees as part of the anniversary celebrations. With the Lipdup, we succeeded in involving all regions throughout Switzerland and creating something together. Reto Dahinden (CEO) accompanied the film crew and took the opportunity to exchange ideas with the employees. He also took part in the Lipdup himself.
The employees had a lot of fun during the filming. The charismatic choreographer from Tuscany instructed the participants skillfully and with a great deal of discipline, tickling the dancing bug out of even the biggest couch potato. There was a lot of laughter! The project was an unforgettable experience for everyone involved and, thanks to the close collaboration between client, agency and production, a successful event.
Responsible at SWICA: Sandra Gut (Assistant to the CEO). Responsible at Sooli Film: Ueli Stöckli (creation, direction), Giulia Consoli (choreography), Bastian Meier (DOP). Responsible at Dynamic Frame: Luzius Fischer (Producer).
