Reduced elegance is an invention from Weimar, real slow food comes from Finland or stylish conversations are typically Danish: passers-by will be confronted with polarizing claims on large posters in Winterthur's old town over the coming weeks. People who are enthusiastic about aesthetic design and cultivate a conscious and pleasurable lifestyle are being addressed. Además offers a unique mix of accessories, gifts, furniture and fashion. Just insider tips. The producers come from all over Europe and are selected by the owner couple with great care.

Supplementary questions on the posters suggest that there is a story behind the statement. This can be found on the new blog Insider tips.ademas.ch. There, visitors continuously encounter new brands and products, designers and craftsmen and their stories, exciting destinations, and sensual lifestyle tips. The aim of the campaign is to offer emotional access to the products and exciting journeys of discovery. Further components are the staging of the insider tips on two spacious sales areas, on the social media channels and within the framework of an opening event with music, tea specialties as well as fine porcelain on Sunday, November 26, 2017.

Responsible at Además: Coletta Zimpfer, Felix Wittmer. Responsible at advertising city: Eva Kesper-Wegelin, Nicolas Kesper, André Kesper.

"Understated elegance is a Weimar invention," "Authentic Slow Food comes from Finland," or "Stylish conversations are typically Danish": Over the coming weeks, passersby in Winterthur’s old town will be confronted with polarizing claims on large billboards. The campaign is aimed at people who are passionate about aesthetic design and who embrace a mindful and enjoyable lifestyle. Además offers a unique mix of accessories, gift items, furniture, and fashion—insider picks, so to speak. The producers come from all over Europe and are carefully selected by the owner couple. Follow-up questions on the posters hint that there’s a story behind each statement. You can find it on the new blog hidden-gems.ademas.ch. There, visitors continually encounter new brands and products, designers and artisans and their stories, exciting destinations, and sensory lifestyle tips. The goal of the campaign is to offer emotional connections to the products as well as exciting journeys of discovery. Other elements include showcasing these hidden gems in two spacious retail areas, on social media channels, and as part of an opening event featuring music, specialty teas, and fine porcelain on Sunday, November 26.