Euro RSCG realizes the shortest TV spot for Stop AIDS
New commercials for Euro RSCG's "Love Life Stop AIDS" campaign focus on casual sex. If a condom wasn't available, an HIV test may be necessary. Those affected can find more information on a website.
He left before she arrived. This is how one could casually summarize the scenes with which Euro RSCG Zurich, together with the Federal Office of Public Health, has been raising awareness of AIDS since this week. Situations are thematized in which things happen so quickly between two random partners that the overheated parties can no longer find time to think about the tried and tested rubber.
The FOPH's new "Love Life Stop Aids" campaign is now in its fifth year since it was launched by Frank Bodin's crew. "Ging's zu schnell, um an Gummis zu denken?" is the creative realization this season.
The team led by CD Axel Eckstein has created "the shortest commercials in Switzerland": For just one second, two pairs of eyes are shown meeting in a bar, for example. Then you see the protagonists already in bed. Also for just one second. The spot reaches its climax with a three-second "Did it go too fast ...?" and the good advice to get a check-up as quickly as possible. This is new for this campaign on www.check-your-lovelife.ch has been set up. Anyone who clicks through with honest answers will know whether they should perhaps take an AIDS test now after the quick sex.
> View spots
The risk situations shown are vacation flirtations and sexual adventures under the influence of alcohol. According to statistics, such adventures without a condom are currently most frequently experienced by heterosexuals "in their prime" around the age of 35. This target group should therefore be warned not to simply pass on a possible HIV virus the day after without hesitation. At the same time, the campaign encourages people to always carry a condom with them for unusual situations and to follow the safer sex rules. "We want to draw attention to HIV/Aids prevention and do this with a positive provocation. We communicate without admonishing fingers and without shock images - but with a wink. This is the most credible approach to this topic, as scientific tests have shown," explains Adrian Kammer, Head of Advertising at the Federal Office of Public Health.
The new campaign focuses on television as the main medium. Here, the spots are shown in duplicate due to their brevity. An amazing implementation of the idea can be found on Tilllate.ch, where a mouse click can turn a party photo into a sex scene. Further support is provided by advertisements, posters, promotions and give-aways.
Andreas Panzeri
The FOPH's new "Love Life Stop Aids" campaign is now in its fifth year since it was launched by Frank Bodin's crew. "Ging's zu schnell, um an Gummis zu denken?" is the creative realization this season.
The team led by CD Axel Eckstein has created "the shortest commercials in Switzerland": For just one second, two pairs of eyes are shown meeting in a bar, for example. Then you see the protagonists already in bed. Also for just one second. The spot reaches its climax with a three-second "Did it go too fast ...?" and the good advice to get a check-up as quickly as possible. This is new for this campaign on www.check-your-lovelife.ch has been set up. Anyone who clicks through with honest answers will know whether they should perhaps take an AIDS test now after the quick sex.
> View spots
The risk situations shown are vacation flirtations and sexual adventures under the influence of alcohol. According to statistics, such adventures without a condom are currently most frequently experienced by heterosexuals "in their prime" around the age of 35. This target group should therefore be warned not to simply pass on a possible HIV virus the day after without hesitation. At the same time, the campaign encourages people to always carry a condom with them for unusual situations and to follow the safer sex rules. "We want to draw attention to HIV/Aids prevention and do this with a positive provocation. We communicate without admonishing fingers and without shock images - but with a wink. This is the most credible approach to this topic, as scientific tests have shown," explains Adrian Kammer, Head of Advertising at the Federal Office of Public Health.
The new campaign focuses on television as the main medium. Here, the spots are shown in duplicate due to their brevity. An amazing implementation of the idea can be found on Tilllate.ch, where a mouse click can turn a party photo into a sex scene. Further support is provided by advertisements, posters, promotions and give-aways.
Andreas Panzeri
