Vizner Borel celebrates 20 years of aluminum recycling

The Igora cooperative for aluminum recycling has been committed to collecting and recycling empty aluminum packaging for 20 years. The Zurich agency Vizner Borel created the overall image for the anniversary.

The Igora cooperative for aluminum recycling has been committed to collecting and recycling empty aluminum packaging for 20 years. The Zurich agency Vizner Borel created the overall image for the anniversary.
Together with the beverage and aluminum industry, the cooperative developed a well thought-out, private-sector collection and recycling concept. It is not based on coercion, but on voluntariness. Igora quickly became a powerful organization. Igora's efforts to recycle 100 percent aluminum lead to world-class performance in a country comparison, the agency wrote in a press release on Thursday. With a recycling rate of 90% for aluminum beverage cans, the Swiss and Igora are the leaders in the voluntary collection of aluminum beverage cans.
Vizner Borel designed the overall appearance for the anniversary. From the anniversary identity and the national anniversary campaign to the website and the anniversary event.
Responsible at Igora-Genossenschaft für Aluminium-Recycling: Chairman; Arno Bertozzi, Managing Director; Markus Tavernier, Head of Marketing; Daniel Frischknecht. Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Gian-Maurizio (art direction), Jürg Waeber, Guillaume Borel (text), Patricia Tschumi, Andrea Vizzarro (consulting).

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