Employee magazines optimally implemented
How can you create an employee magazine that really interests employees and that everyone enjoys reading? Philip Meier and Stefanie Funkat give practical tips on how to improve this important internal communication tool.
Despite intranet and e-mail traffic, the importance of the employee magazine in companies is increasing. Inform, motivate, involve - professionally prepared news for employees makes companies more successful. The authors have examined corporate publications from around 500 companies in German-speaking countries and show what is important in internal communication today. Requirements for modern corporate publications are explained with numerous and extensively discussed practical examples. The book offers concrete assistance and suggestions for making employee magazines interesting and varied - and not just for communications experts.
Philip Meier
has been researching the topic of internal communication for 15 years. He is CEO of the branding and communications agency schneiter meier külling AG in Zurich and was previously Head of Corporate Communications & Investor Relations at a large Swiss high-tech company.
Stefanie Funkat
studied communication management and wrote her thesis on "Employee magazines in Switzerland. A representative empirical study with recommendations for optimization".
Bibliography
Philip Meier/Stefanie Funkat.
Employee magazines optimally implemented.
A handbook for the
Practice, Orell Füssli Verlag,
Zurich 2009, 192 pages, hardcover, ISBN 978-3-280-05325-6, Fr. 44.-/€ 29.90, Dietzingerstrasse 3, CH-8036 Zurich,
Tel. +41 44 466 73 85,
Fax +41 44 466 74 12,
[email protected],
www.ofv.ch
Philip Meier
has been researching the topic of internal communication for 15 years. He is CEO of the branding and communications agency schneiter meier külling AG in Zurich and was previously Head of Corporate Communications & Investor Relations at a large Swiss high-tech company.
Stefanie Funkat
studied communication management and wrote her thesis on "Employee magazines in Switzerland. A representative empirical study with recommendations for optimization".
Bibliography
Philip Meier/Stefanie Funkat.
Employee magazines optimally implemented.
A handbook for the
Practice, Orell Füssli Verlag,
Zurich 2009, 192 pages, hardcover, ISBN 978-3-280-05325-6, Fr. 44.-/€ 29.90, Dietzingerstrasse 3, CH-8036 Zurich,
Tel. +41 44 466 73 85,
Fax +41 44 466 74 12,
[email protected],
www.ofv.ch
