APG|SGA wins SBB's tender and is awarded the contract for all lots
As part of a public invitation to tender issued by SBB, APG|SGA was awarded the contract for all lots relating to all analog and digital third-party advertising at all railroad stations in Switzerland, as well as the exclusive marketing of indoor and outdoor advertising on trains.
The company writes in a press release that it was able to prevail over various competitors "in a competitive process for this largest tender for outdoor advertising space in Switzerland" with its own offers.
The contract will begin on January 1, 2019 and will run for between five and ten years, depending on the lot - with additional extension options on the part of SBB. APG|SGA will make considerable investments, particularly in digitalization at the stations, and will work with SBB to create a new national out-of-home media offering in the premium segment that is unique in Switzerland, the statement continues.
Markus Ehrle, CEO of APG|SGA, is delighted to be "implementing a milestone in the development of Out of Home advertising in Switzerland together with SBB". He is convinced that innovative products will generate considerable added value for rail and advertising customers and that the Out of Home media landscape as a whole in Switzerland can be taken to a new level.
In January 2017, SBB launched the "Public tender for third-party advertising space on SBB sites throughout Switzerland". The product inventory was put out to tender in various lots according to quantitative and qualitative requirements. The lots included analog posters, all digital advertising spaces, mega posters, investment advertising (paintings and panels on buildings and walls) as well as indoor and outdoor advertising on trains. The promotional space business, which is already operated by APG|SGA Promotion until further notice, was not part of the tender. (hae/pd)
