Clear message
MetaDesign has created an umbrella brand identity for the Cancer League. It addresses the topic of cancer in a direct, candid, and thoughtful manner, while also drawing attention to the Cancer League’s broad scope of activities.
People are reluctant to deal with cancer. The new umbrella brand created by MetaDesgin is designed to break the taboo. Because cancer is a reality. At the same time, the campaign makes clear what the Krebsliga does for us - whether healthy, affected or belonging. The organization plays a leading role in prevention, early detection, counseling, support, and research funding. Kathrin Kramis-Aebischer, managing director of the Swiss Cancer League: "In MetaDesign, we have found a partner who has understood how to present such a sensitive topic in a catchy yet dignified way. As an experienced branding agency, they succeeded in communicatively expressing what we do and what we stand for."
