The tariff association Zug is creative on the road with James also in autumn
Following the successful launch of the new campaign for the Zuger Pass Plus, James has developed additional entertaining designs. Each design continues to convey the core message: «You are how you drive.».
Each story is rounded off not only by the headline and subline, but also by the name on the respective Zuger Pass Plus. Walter Weit and Walter Weit Jr. thus become the ideal family testimonials for the corresponding motif - and make the hearts of "Breaking Bad" fans, among others, beat faster. As we all know, the love of creativity is in the details. At the same time, a cinema spot is also used to underline the flexibility of the campaign idea.
"The feedback from customers and partners on the new campaign was sensational. We are now looking forward to the next wave all the more," says Sonya Hausherr, Head of Marketing.
The Zug fare network was founded in 1992 and is one of the first integrated networks in Switzerland. All means of public transport in the Canton of Zug and neighboring municipalities are united in the Tarifverbund Zug with the aim of offering a customer-friendly service.
