Winners and losers in the recession
Which 600 brands lost ground, and which 100 gained ground? The market research firm GfK and the Serviceplan agency group analyzed 700 brands in an empirical study.
Which 600 brands have lost, which 100 have gained? The market research company GfK and the agency group Serviceplan have analyzed 700 brands in an empirical study.
The causes and reasons for recessions are usually very different - but their courses are usually very similar. Serviceplan and GfK have used representative data to analyze what 600 losers did wrong in the last recession and what the 100 winners did better in their product, price, distribution and communication policies. The new study also shows what behavioral changes we can expect from consumers and retailers in the current recession and how differently individual sectors, premium and retail brands are performing. The results are practical recommendations for action that should provide more certainty in the current crisis as to where efficiency reserves can be exploited. Some Swiss brands have also been analyzed in the new study, as Yvan Piccinno, Managing Director at Plan.Net Suisse, promises.
The study by Serviceplan and GfK will be presented as part of a roadshow. After Germany, the roadshow will also be held in Zurich on June 25 at the Park Hyatt Hotel, 9:30 a.m. to 12 noon. You can register via the Haus der Kommunikation in Munich by sending an e-mail to [email protected]
.
The causes and reasons for recessions are usually very different - but their courses are usually very similar. Serviceplan and GfK have used representative data to analyze what 600 losers did wrong in the last recession and what the 100 winners did better in their product, price, distribution and communication policies. The new study also shows what behavioral changes we can expect from consumers and retailers in the current recession and how differently individual sectors, premium and retail brands are performing. The results are practical recommendations for action that should provide more certainty in the current crisis as to where efficiency reserves can be exploited. Some Swiss brands have also been analyzed in the new study, as Yvan Piccinno, Managing Director at Plan.Net Suisse, promises.
The study by Serviceplan and GfK will be presented as part of a roadshow. After Germany, the roadshow will also be held in Zurich on June 25 at the Park Hyatt Hotel, 9:30 a.m. to 12 noon. You can register via the Haus der Kommunikation in Munich by sending an e-mail to [email protected]
.
