Nöd jufle, then the Olma will be a success

Olma is just around the corner. And Schützengarten is already on everyone's lips. Last Thursday, Schützengarten Brewery launched the sixth webisode of its series "D'Jufler" exclusively on Facebook and YouTube.

The star: a mule - but not just any mule. But a true champion, as if born for the Olma mule race. That's what the three boys in the Schüga Jufli flat share. And they want to top up their communal funds at the mule race.

Roger Tanner, Head of Marketing at Schützengarten explains, "Basically, our goal is to show that a traditional beer can inspire today's Millennials." Jufli-WG does that. The webisodes have been viewed around 350,000 times so far. In parallel, the Schützengarten community has grown since the series began. Fans share, like and comment on the actions of the Jufli boys. And they have made "nöd jufle" into a catchphrase that has been used lively in the community ever since.

The six webisodes

Raffi "the rocket" and Beni "the brain": These are two young men in an almost normal flat share. Their home: the perfect idyll for action, love, parties and all the ideas that life brings. Their annoying vice: that out of 1,000 ideas, every one ends up in the Gjufel.

Schmidi "the easy dude" comes just in time. With him, not only a new flatmate is on the doorstep, but also the somewhat different groove in life. His life motto is through and through: "Nöd jufle".