Contexta and Appenzeller: An unusual form of cooperation
With Switzerland’s spiciest raclette, Appenzeller Käse and Contexta are collaborating to develop an innovation rooted in the brand’s core values, ensuring they remain a topic of conversation even after 50 years of partnership.
Over the many years, the Appenzeller Käse variety organization and Contexta have found a cooperation in which not only communication but also the entire marketing mix is jointly developed and implemented. This also includes the design of brand touchpoints such as packaging or product innovations. Appenzeller Käse's latest child is the spiciest raclette in Switzerland. This novelty was conceived, tested and finally launched in close cooperation between the agency and the variety organization from the very beginning.
With success, because the goals for the first two introductory years were exceeded, according to the announcement. The third raclette season is now underway. For this purpose, the media budget was increased and a new motif was designed. This shows that the youngest child from the Appenzellerland traditionally does the same as the three iconic Alpine dairymen from the award-winning campaign: it remains silent. Appenzeller for raclette, the recipe of its taste remains secret.
Responsible at SO Appenzeller cheese: Christoph Holenstein (Director), Renato Caluori (Head of Communications, Sponsoring, Events and POS Activities). Responsible Lead Agency: Contexta. Media: Mediaplus: Christian-Kumar Meier (Managing Director). Responsible for photo: Tom Haller (photographer), Sebahat Film + Foto (production), Süsstrunk & Jericke (image editing).
