WS Kommunikation creates campaign for record-breaking ASAG project
The Basel car dealer ASAG Autoservice is building intensively on its future on the Dreispitzareal and WS accompanies it communicatively on its way.
A multimedia campaign was developed that uses clear words and an unmistakable visual to convey that ASAG is the most competent and largest contact in the Basel region and as such the home for the Audi, Škoda and Seat brands. The respective visual per brand shows graphically reduced the outlines of the future building architecture, quasi the DNA of a modernized ASAG, which is made fit for the future thanks to the current record investments.
Customers and interested parties are to be informed via classic channels such as advertisements and posters as well as digital content such as newsletters, landing pages, and social media posts that there is simply no way around ASAG and its state-of-the-art car dealership in Dreispitz. Completion of the conversion and expansion of the existing lot is scheduled for spring 2018. Until then, the broad-based campaign will have a major presence, staggered over time.
Responsible at ASAG: Jasmine Gasser (Head of Marketing and Communications). Responsible at WS Communication: Nadine Wolleb, Reto Meyer (consulting), Markus Stöckli, Jonathan Werner (creation), Alexander Bürgin (web), Moritz Schibler (text).
