Airport Media initiative launches generic marketing campaign
The Media IAM initiative has launched a new generic marketing campaign to promote advertising at the airport. Various advertising media are being used: the passenger information system, slide boxes in the middle of the baggage carousel, Colorama surfaces in the waiting areas and illuminated outdoor advertising media.
The Media IAM initiative has launched a new generic marketing campaign to promote advertising at airports. The agency S2 Concept Design has created motifs with an X-ray look, which can now be seen at eleven airports in Germany and Switzerland. The aim is to draw attention to a broad target group selection of air travelers.
The airports will continue to advertise on their own behalf until the end of the year. According to Wuv.de, various advertising media will be used: the passenger information system, slide boxes in the middle of the baggage carousel as well as Colorama surfaces in the waiting areas and illuminated outdoor advertising media. From the fall, an airport TV with a mix of passenger information, news and advertising is also to be installed in Cologne/Boonn.
The airports will continue to advertise on their own behalf until the end of the year. According to Wuv.de, various advertising media will be used: the passenger information system, slide boxes in the middle of the baggage carousel as well as Colorama surfaces in the waiting areas and illuminated outdoor advertising media. From the fall, an airport TV with a mix of passenger information, news and advertising is also to be installed in Cologne/Boonn.
