A difference like day and night: luminous festival performance of Winston
As a co-working partner, Promotion-Tools was involved in the idea development of the Winston Summer Festivals. The result: two worlds - the neutral daytime appearance and the colorful party night.
Successful co-working: On behalf of lead agency Standing Ovation, Promotion-Tools and Ofsi were commissioned for the 2017 Winston Festivals season. The idea is as simple as it is good. Day and night - two different festival worlds: while Winston presented itself in neutral corporate colors with a focus on product sales during the day, the brand woke up as soon as it got dark in the Party Village to a neon color fireworks display. Body paints, wall art and glow sticks, barely visible in the sunlight, glowed in the neon light at night, uniting the adult partygoers in a play of colors.
Promotion-Tools was jointly responsible for the design of the implementation as well as for people and promotion. In other words, the friendly promoters who sold cigarettes on Segways and at the point-of-sales were recruited, planned, equipped and styled by Promotion-Tools. The organization of the consumables, the cash management and the logistics of the gadgets were also the responsibility of Promotion-Tools.
