Y&R Group Switzerland realizes new image film for PostFinance
PostFinance is positioning itself in the digital space. The Y&R Group Switzerland is communicating this through a promotional video that focuses not on new technologies, but on people.
The 2-minute film focuses on the more than 3 million PostFinance customers - from young to old, from singles and families to business and private individuals. In spontaneous images and lively language, the film tells how they handle their money and how PostFinance supports them in doing so. Some of the characters from the nationwide digital banking campaign also appear in the image film. (Geldgeschichten.ch) of the Y&R Group Switzerland.
Responsible at PostFinance: Ursula Käser (Management); Andrea Schweizer, Ronny Kupferschmid (Corporate Communication); Silvan Merki (Marketing Communication); Pascal Frey (Realization). Responsible at Y&R Group Switzerland: Benjamin Franken (Creative Director), Stephanie Belvedere (Art Direction, Concept), Anna Leudolph (Concept, Text), Sandro Tschuor (Group Account Director), Tamar Hächler, Livia Hochstrasser (Consulting), Lukas Diem (Strategy). Film production: Shining Pictures, Ari Zehnder (Director), Leonardo Sanfilippo (Executive Producer), Alex Biondi (Line Producer).
