Content and Form continues Pfister campaign and launches fall catalog
The Zurich agency Inhalt und Form is launching a large-scale autumn campaign with Pfister together with the new catalog - and conjures up autumn feelings for the home.
Pfister's autumn campaign and new catalog are designed to emphasize the "at home feeling" with charm and emotional moments. Customers can immerse themselves in worlds of style and be inspired by new trends to get creative themselves. To this end, Pfister has launched an online competition in which customers can win a complete home makeover.
The catalog is designed in a magazine style and shows lovingly staged living subjects. The 172 pages are sent out in three languages throughout Switzerland and are available in all 20 stores.
The tone of the communicative measures is of the usual high quality, and the media used covers the entire 360° spectrum. In line with the fall activities, the latest episode of the Pfister web series with Eva Nidecker also deals with the topic. In the video, the presenter gives an insight into the shoot and takes the viewer backstage.
Responsible at Pfister: Matthias Baumann (CEO), Paul Holaschke (Head of Marketing), Urs Leuenberger, Fabienne Suter (Head of Advertising), Andrea Lochinger, Nathalie Leu (Project Management). Responsible for content and form: Audrey Isaak, Dominik Stibal (overall responsibility), Bettina Righetto (consulting) Karin Estermann, Serge Riedener (CD), Marcus Josty (Senior AD), Yacine Azzouz (digital), Christine Boye, Nena Weibel (text), Jan Löchler, Gianin Walter (graphics), Melanie Scheiling (catalog production), Lisa Stämpfli, Manuel Mühlebach (image editing), dreamproduction (microsite). Photos: Per Kasch (photography campaign), Lorenz Cugini, Martina Meier, Simone Vogel (photography catalog), Alex Wegner, Alex Rawlinson, Monika Hansen (styiling catalog), Maya Baumgartner (production).
