Cows with pedometers
Organic Valley is a U.S. cooperative that produces organic products. It produces fresh products and communicates in a refreshing way.
In 1988, organic family farms joined together to form a cooperative, were initially ridiculed and 30 years later are smiling at the competition who want to jump on the organic bandwagon for marketing reasons. Empty promises and supposed product innovations - all unnecessary if the passion and quality are right.
For example, the Organic Valley cows not only enjoy the freedom to roam on the milk packaging. But on the pasture. The fitness bracelets provide the impressive proof:
However, the campaign created by the Humanaut agency is not just about cloven-hoofed animals, but about products that, unlike drone delivery and rainbow-colored cheese, are truly "revolutionary". You can do crazy things with them, such as cooking. And eat them afterwards.
The equally entertaining film, which tells the story of the company and is also part of the campaign, shows that the commercials are not just empty words. The claim: "Call us crazy, but it's working". (hae)
