20 Minuten climbs to the top of the Storyclash ranking in August
Thanks to a 142 percent increase in interactions compared to the previous month, 20 Minuten has taken the top spot in the Storyclash rankings for the first time.
As an innovation, Storyclash integrated Twitter interactions into the ranking in August. This benefits especially the Twitter-savvy titles such as the NZZ - with almost 40,000 interactions the strongest Twitter medium in Switzerland.
Swissinfo.ch remains stubbornly in the top 10. How this rise of the Last months author Philipp Meier in his book on the subject. Blog post investigated on Medium.com. According to the study, the strong rise can be explained by the fact that in the past Storyclash only covered the English-language Facebook account of Swissinfo - instead of the ten pages, which together have more than one million fans. In addition, among other things, content optimization would have led to a general increase in social media interactions.
20 Minuten not only benefits from the Twitter integration and the inclusion of additional sections, but also quite simply put in a strong performance in August. Not only did 20 Minuten generate by far the most interactions - classic dog content. The medium was represented six times in the top 20 in August alone.
LikeMag again lost a considerable number of interactions (-27.7 percent) and did not benefit at all from the Twitter integration - the medium only achieved 125 interactions via the short message service. With five posts in the top 20, LikeMag is rather poorly represented compared to previous months - by LikeMag standards, of course.
In terms of journalistic newspaper articles in the top posts, the Basler Zeitung once again performs best, landing with "Sex Hooligans from the Hindu Kush." Swissinfo.ch is also in fourth place. placed with "Indian arms dealer's Swiss accounts under scrutiny" journalistic content in the top 10.
The Austrian start-up Storyclash records social interaction with media content. Every month, the Social News Ranking shows which media providers performed how well and which were the posts with the most interactions. Werbewoche publishes the ranking exclusively in Switzerland. (hae)
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