Publicis woos theater audiences with wedding rings
Publicis has drawn attention to the latest production at the Casinotheater in Winterthur. The ad campaign can be seen not only on theater posters but also in a short commercial and on digital billboards.
Tie Break, an earthly relationship comedy with heavenly conflicts" is the title of Charles Lewinsky's play, which premiered at the Casinotheater Winterthur in June. It is about a married couple in crisis who find their way back to each other with the help of two guardian angels. In order to make this witty subject matter stand up to advertising, Publicis has come up with a motif that is not only fun as a theater poster, but also as a short TV and cinema spot and as an e-board: It shows a male and a female ring finger, whose wedding rings are pulled out as if by an invisible angel's hand - and up into the air, where they remain floating like two halos.
Responsible at Casinotheater Winterthur: Paul Burkhalter (overall responsibility), Markus Sulzer (advertising management). Responsible at Publicis: Ralf Kostgeld (CD), Valentin Cheli (AD), Simon Müller (graphics, illustration), Vera Schmid (art buying), Derya Derdiyok (TV producer), Bojana Taraba (consulting). Production: Yogi Parish (film production), Hastings Zurich (sound).
