Admeira establishes subsidiary for native advertising and content marketing
Admeira has founded the subsidiary Adtelier. According to the company, this is a response to the increasing demand from advertising clients who are looking for individual solutions in the areas of storytelling and content marketing in addition to traditional advertising bookings.
Admeira's core business is the marketing of advertising space in the three areas of broadcast, print and online. The development of 360° communication solutions is also a rapidly growing field of innovation that Admeira intends to drive forward and develop further, according to a press release issued on Monday. The subsidiary Adtelier was founded in order to clearly separate the two business areas for customers.
Adtelier bundles all services in the areas of native advertising, storytelling and content marketing. This should enable customers to address their target groups in a new way in the media marketed by Admeira. Adtelier is Admeira's response to the growing needs of customers who are increasingly looking for individualized overall communication solutions.
