Swiss Influencers, Brands and Media in Real Time Check
Swiss Instagram profiles can be analyzed in real time on Likeometer.ch - including over 400 influencers, brands, media titles, celebrities and politicians from Switzerland.
Influencers are on everyone's lips: Swiss media report on Instagram stars almost daily. But the number of followers alone says little about the quality of their reach. At Likeometer.ch now offers a real-time analysis of the most popular Swiss Instagram profiles. The list can be sorted by category, number of followers, interactions (comments and likes per post) or by engagement rate. The latter is an important clue, because the engagement rate shows whether someone on Instagram can encourage their community to like and comment. Example: If someone has 100,000 followers on Instagram, but achieves an average of "only" 300 likes per post, this corresponds to 0.3 percent of followers have left a like or comment (engagement rate). A value between three and eight percent is usually considered good.
Likeometer.ch was founded by Benjamin Rüegg (formerly Blick, 20 Minuten). He has been living in Berlin since the end of 2016 and works as an independent software programmer for Ringier, "Bread Beer" and Zueribox.ch, for example. In the future, Likeometer.ch will be financed through more detailed long-term statistics and advertising.
