LikeMag realized the digital and print campaign for the 26th Streetparade
"Forward to the roots": True to this year's Street Parade motto, LikeMag is relying on a combination of digital and print in its communication for the upcoming Street Parade.
On behalf of the Zurich Street Parade Association, a special print edition with a circulation of 195,000 copies was produced in conjunction with various digital advertising measures. In total, the campaign reached over one million people.
In addition to its own network, the bilingual print edition is also distributed at SBB and ZVV stations in German- and French-speaking Switzerland. LikeMag partner Youngcom, which also distributes Rckstr magazine, was responsible for the print realization.
In addition to display ads on LikeMag.com, LikeMag also relies on social video seeding on Switzerland's largest Facebook and Instagram network.
Streetparade sponsors M-Budget, Heineken, Smirnoff, Ultimate Ears, Opel, Ovomaltine and Zweifel were among the advertising partners represented in the campaign.
The magazine can be downloaded digitally on Streetparade.ch be read.
