Advertising print at previous year's level in June
With 420 million Swiss francs in gross advertising spend, June remained at the same level as the previous year. The upward trend seen in the first five months has thus slowed again.
After the strong May with a plus of 492 million Swiss francs (plus 2.1 percent), a gross value print of 420 million Swiss francs follows as last year in the month of June. The biggest increases at industry level were recorded by the media and personal needs sectors, according to the June 2017 advertising market trend report from Media Focus.
Vehicle market continues to lose
Despite an increase of 8 percentage points compared with the previous month, the automotive sector is still in negative territory. After a strong May, the financial sector also shifted down a gear, but at plus 6.3 percent is still stronger than in the same month last year. Compared with the previous month, the insurance sector in particular is putting on the brakes (down 30 percent), but is still up year-on-year. Personal needs on a roller coaster ride In the personal needs sector, a clear pattern is emerging for this year. Capital spending is shifting to months less considered last year. For June, this represents an increase of nearly 19 percent, compared to last year. Following a strong May, the Watches & Jewelry industry again spent slightly less money on paid communications after the date display flipped.
Personal needs on a roller coaster ride
A clear pattern emerges for the personal needs sector this year. Investments are shifting to months that were less considered in the previous year. For June, this represents an increase of nearly 19 percent, compared to last year. Following a strong May, the watch and jewelry industry again spent slightly less on paid communications after the date display flipped.
Advertising pressure by sector with year-on-year comparison
Media and personal needs registered increases of 29.6 percent and 18.8 percent, respectively.
Top 10 of the month
These are the top advertisers and the most advertised products as well as services (excluding assortment and image advertising) in June 2017.
Media mix (including search advertising)
Advertising print in the media groups in the month of June: Evaluation period: 01.06. - 30.06.2017.
