From the fury to the aria

Jung von Matt/Saga is - you guessed it - the new storytelling agency in the Jung von Matt house. It emerged in January from Jung von Matt/Elbe - the agency that already worked in the past with "I don't care" and "All intentional" has polished up the battered image of Berlin's public transport companies. The "BVG Aria," a derivative of Mozart's "Magic Flute" made up of complaints, is now being worked on persistently. Not only with Oli P., but also with success - at least in terms of attention and sympathy of the Internet. On Youtube over 3 milllions, on Facebook almost 5 million views after five days.

The campaign has won many hearts on social media. Will this make Berliners less upset when the subway is late, dirty, or the controls unfriendly? Once again, the discussion in the comments is exciting to read: "BVG may have become totally popular outside of Berlin, but certainly not with Berlin commuters," says one. And to the objection that BVG would rather invest in infrastructure than in expensive advertising campaigns, another replies: "For a company, advertising means investment without return. Exclusively costs. The capitalist industry thus catches all the advertising agencies, which in turn take people who have learned nothing sensible off the street. Out of charity. And that fits in with the BVG motto again."

Let's hope that the advertising investments will have more effect than just emergency aid and charity. At the very least, the BVG's image should not have deteriorated since "I don't care. But in the end, the truth lies on the streets and on the tracks - and not on an American video stream server. (hae)