Exxtra: New subjects for Léger campaign
Exxtra Kommunikation has created four new ad concepts for the campaign of the Migros brand Léger. The ads feature Miss Switzerland Whitney Toyloy in everyday situations.
Exxtra Kommunikation has created four new subjects for the Migros Léger brand campaign. The natural black and white shots of the reigning Miss Switzerland tie in with the existing print campaign and combine with the message of the Léger line "Pleasure without remorse". Léger has been the sponsoring partner of the Miss Switzerland organization since 2007. The new advertisements can now be seen in various newspapers and magazines.
Responsible at the Federation of Migros Cooperatives, Zurich: Sven Guggenheim, Sibylle Widmer (Marketing Communication Brand/Label Management), Sandra Stöckli, Eliane Züger (Category Management). Responsible at Exxtra Kommunikation, Zurich: Dieter Hofmann (CD), Andrea Dübendorfer (AD), Nina Treml (text), Michael Broglin (Client Service Director), Claudia Kuhn, Tobias Schoen (consulting), Véronique Vial (photos).
