SFLB for the Schtifti: Using skateboards to combat obesity

Spillmann/Felser/Leo Burnett have developed a motif for the freestyle tour of the Foundation for Social Youth Projects (Schtifti). An oversized skateboard is intended to symbolize the fact that boys are increasingly struggling with obesity. The freestyle tour motivates schoolchildren to exercise more and eat healthily: with freestyle sports such as skateboarding and a cooking team. The motif can be seen as a poster and advertisement from the end of June.

Responsible at Schtifti (foundation for social youth projects): Roger Grolimund (Managing Director), Simon Sennhauser (Communications). Responsible at Spillmann/Felser/Leo Burnett: Fabian Esslinger (AD), Patrick Suter (text), Martin Spillmann (CD), Ivana Giannakis (consultant). Photo: Rico Rosenberger.