APG|SGA Traffic wins contract for public transport advertising in Berne
APG|SGA Traffic has won the bid issued by the transit company Bernmobil in the Swiss capital. The contract covers the marketing and management of all analog and digital indoor and outdoor advertising spaces from January 1, 2018, through the end of 2022.
The company is thus continuing a commitment in Bern that goes back more than 100 years. In cooperation with Bernmobil, the company will invest significantly in the further development of public transport advertising and deploy the digital passenger program TrafficMediaScreen (TMS) in the Bernmobil vehicle fleet, writes APG|SGA Traffic in a statement. Not only the advertising customers but also the more than 100 million passengers transported by Bernmobil each year are to benefit from this expansion of services, the statement continues.
