Zurich, Basel, Geneva and Lausanne transport operators cooperate on marketing

Thanks to the cooperation between the four largest urban transport companies, advertising campaigns for the Zurich, Basel, Geneva and Lausanne transport companies can be easily booked via a single point from 19.06.2017 at 19.00. A pool discount will be granted when booking all four cities.

With the new Swiss Moving Media advertising pool, advertisers in Zurich, Basel, Geneva and Lausanne reach 2,260,000 passengers every day. Transport advertising is characterized by a high level of attention and above-average acceptance among passengers. Target groups: Commuters, modern, consumer-oriented target groups with an urban, active lifestyle.

Through the cooperation of the municipal transport companies Moving Media Basel, TP Publicité and Verkehrsbetriebe Zürich in the "Swiss Moving Media Pool", the four transport companies aim to achieve a long-term and successful positioning of transport advertising in the cities of Basel, Geneva, Lausanne and Zurich and to increase the cost-effectiveness of public transport advertising.

The "Swiss Moving Media Pool" is a cooperation between the municipal transport companies of the four largest advertising spaces in Switzerland:

• Geneva and Lausanne: Transports publics genevois TPG and Transports publics de la Région Lausannoise TL (outdoor advertising) represented by TP Publicité,
• Basel: Basler Verkehrs-Betriebe (BVB) and Baselland Transport (BLT) represented by Moving Media Basel
• Zurich: Zurich Transport Authority (VBZ)