Storyclash ranking: Radio Energy succeeds in posting the month of May
In Storyclash's social media ranking, SRF, 20 Minuten and NZZ perform well. The posting of the month in May was Energy Zürich.
LikeMag remains at the top of the ranking with a large lead, but with a decline of 13.2 percent, it has noticeably fewer interactions than in the previous month. Despite a drop of 8.3 percent, Blick still holds second place and is only "besieged" by Radio Energy this month. The station group once again proved to be social media-savvy, increasing by 45 percent to a good 350,000 interactions in May.
SRF made the biggest leap forward in the Top 20: seven places up and 40 percent more interactions testify to a good month in the Leutschenbach.
The increase of the NZZ is also remarkable - the highest percentage in May: 108.8 percent more interactions than in April. However, the rank remains the same. The Berner Zeitung also made up a lot of ground in percentage terms with 87.1 percent and now ranks 21st.
The April high-flyer Planet 105 has had to accept a fall. The radio station increased by a staggering 8160 percent in the previous month, but is now dropping 17 ranks again. The decline is limited because the bumper car video - the post of the month in April - still generated 20,588 interactions in May and landed in 13th place among the top posts.
Radio Energy dominates Top 5
This month's list is headed by Energy Zurich. The video, prepared by Energy, shows three Italians in a car, who at first get worked up about the Latino hit "Despacito" by Luis Fonsi, but then sing along to the chorus from the heart anyway. The Facebook posting generated over 38,000 comments in May. Energy Bern and Energy Basel landed in 4th and 5th place with the same post.
Second place went to 20 Minutes with a self-made video in which a Parisian Macron supporter comments on the presidential election with amusing intonations. To date, the clip has been viewed over 1.5 million times on Facebook. In May, it generated a good 47,000 interactions.
Markus Somm also caused quite a stir on Facebook with his article "Donald Trump is right". With rank 12 and 22'256 interactions it is by far the best placed newspaper article in May.
The Austrian start-up Storyclash records social interaction with media content. Every month, the Social News Ranking shows which media providers performed how well and which were the posts with the most interactions. Werbewoche publishes the Swiss ranking exclusively every month. (hae)
