Dextro Energy rebuffed by the European Court of Justice
The German manufacturer Dextro Energy will continue to be prohibited from advertising the alleged health benefits of glucose. The European Court of Justice dismissed the company's lawsuit on Thursday.
The company wanted to advertise its product with phrases such as "Glucose supports normal physical activity". However, the EU Commission did not allow this. The company therefore went to court.
Dextro Energy relied, among other things, on a scientific report that confirmed the benefits of glucose for physical activity. The Commission argued that the advertising phrases confused consumers. This is because it is generally recommended to consume less sugar.
Dextro Energy reacted with disappointment. "We are of the opinion that responsible consumers do not need to be protected from scientifically proven facts," said Managing Director Andreas Romankiewicz about the ruling in the last instance.
The EU Court of First Instance had already ruled in favor of the Commission. Dextro Energy appealed, accusing the Commission of errors of judgment and incorrect weighting. However, the ECJ did not accept this. A European regulation defines exactly what kind of health claims companies are allowed to use. The EU Commission is responsible for approving these advertising claims. Glucose is not listed there. (SDA)
