Keim Identity launches Australia campaign for Globetrotter
With its Australia campaign, Keim Identity is taking the first steps in the rollout of Globetrotter’s refreshed brand identity.
The approach is more emotional, the visual language more independent and the positioning strengthened by the uniquely rich experience of Globetrotter travel consultants.
The evolutionary revision of the brand was the goal. Keim Identity developed elements for the established Swiss travel provider that make the market presence more independent and emotional. A secondary brand element turns all authentic travel images into unmistakable travel impressions. In the future, the lively tail will characterize all Globetrotter brand appearances. A catchword mirrored on a horizontal line also always creates a surprising moment. The personal advisory competence of the employees underlines the positioning.
Unlike other travel providers, the information provided by Globetrotter's travel consultants is first-hand: authentic, honest and convincing. With the Australia campaign, the new signals are united on all channels. First-hand tips are the focus of the campaign.
