Brand Affairs now has the Fossil Group in its client portfolio
Brand Affairs, in collaboration with the Munich-based agency F&H Porter Novelli, has been awarded the contract to support and carry out media relations in Switzerland for the lifestyle company Fossil Group.
The mandate covers media relations in Switzerland as well as the organization of various events with a focus on lifestyle and tech. It also includes advice and support for collaborations with third parties.
In addition to the main brand Fossil, the Fossil Group includes renowned brands such as Michael Kors, DKNY, Emporio Armani, Diesel, Misfit, Skagen and many more. With the new hybrid watches, the lifestyle brand is opening up a new category for consumers that moves elegantly between an analog look and digital finesse. As part of the collaboration, the Fossil Group intends to further expand its position in Switzerland.
Markus Kramer, Partner at Brand Affairs, is looking forward to the collaboration, not least because the Fossil Group is "a strong, international brand collaboration that fully captures the spirit of the times".
