Thanks to the trademark, little inventors make it big at EZL
In the new campaign by Energie Zürichsee Linth (EZL), children present their visions for the future of energy. The campaign was conceived, designed, and implemented by the Lachner agency Markenzeichen.
Energie Zürichsee Linth (EZL) supplies customers in the cantons of St. Gallen, Schwyz and Glarus with the environmentally friendly energies natural gas and biogas as well as heat and the necessary services. With gas fuels and natural gas vehicles, EZL also promotes more climate-friendly mobility solutions.
The claim to secure a sustainable energy future with economically and ecologically produced energy and innovative technologies is staged by the Markenzeichen agency with three poster subjects and bus trailers. At the center of the regional campaign are the "Energy Kids": Children of EZL employees show with equally imaginative and adventurous devices and constructions how renewable energy could be produced alternatively and used sustainably.
Responsible at EZL: Ernst Uhler (CEO), Beat Sommavilla (Head of Corporate Development, Member of the Executive Board), Ingrid Balogh (Marketing/Sponsoring). Responsible for trademarks: Heidi Vetsch (overall and creative direction), Clau Isenring (text/concept); Photography: Visualart Eschmann.
