Neuzeichen implements the Schulthess Annual Report
In the Schulthess Klinik annual report, innovative medical services meet progressive communication.
The conceptual objective of the annual report implementation for the Schulthess Clinic was to design a carrier medium based on sustainable and economical communication. The result is a Subsitewhich, with its structure and design, can also serve as a platform for the annual report publication in subsequent years. In the area of teasers for the promotion of the report, a special kind of print medium was chosen: an A4 lamella card that presents the year's highlights in a condensed form.
The now annually changing key visual with this year's slogan "People for People" was shot by The Fotostudio and serves as a binding element between print media and online implementation.
Responsible at Schulthess Clinic: Enrico Manzanell (Head of Communications & Marketing), Simone Marquart (Deputy Head of Communications and Marketing). Responsible for new characters: Christian Carpino, Catrin Rathgeb, Christoph Pauschenwein, Jan Weber.
