Freiraum and Frame Eleven: kneaded for four paws

The Freiraum advertising agency and the electronic media agency Frame Eleven won an international pitch for the creation and production of a web commercial. Frame Eleven produced a stop-motion spot in which the characters are made entirely of clay. The main protagonist is an elephant who is forced to perform tricks by his trainer.

The internationally active animal welfare organization Vier Pfoten campaigns against the keeping of wild animals in circuses, among other things. The commercial will initially be used on the web - and may later also be used as a TV commercial in the UK and other European countries.

Responsible at Vier Pfoten: Vanessa Gerritsen (Head of Programs, Switzerland) and Thomas, Pietsch (Center of Reference Wild Animals). Responsible at Freiraum: Beat Frei (consulting / CD), Jnes Columbié Reinoso (graphics), Karin Hänni Eichenberger (text). Responsible at Frame Eleven: Christoph Müller (consulting / CD), Oliver Aemisegger (stop-motion animation / compositing), Beni Kägi (project management).