Michelle Hunziker sets viral trend in new UPC campaign

With offers ranging from mobile to Internet to TV, UPC offers perfect connectivity: better and faster than ever before, the company's customers can experience, interpret and share everything they like. Anytime and anywhere. This is exactly what happens to Michelle Hunziker in the TV commercial for the new campaign, with which Scholz & Friends Zurich and Young & Rubicam Vienna are continuing their collaboration for UPC in Switzerland and Austria.

She has barely left the house and started her jog with a few stretching exercises when she is photographed by a paparazzo. Her sporty pose ends up online, is shared and imitated. When she returns from her run, it has already become a viral trend.

The fast-paced sporting theme not only fits in with UPC's fast and powerful connectivity, but also with the sporting focus that the company currently has with the acquisition of the ice hockey broadcasting rights and the MySports channel. Incidentally, it also fits in surprisingly well with the speed of reality: the first real paparazzi were present at the shoot even before the scene with the film paparazzo was in the can. And their pictures could be seen in the media from Gala to RTL long before the production was completed.

However, the media mentioned above are of course not the only media in which the nationwide campaign for the new Connect & Play offers is taking place: It will be orchestrated online in prerolls and banners, in advertisements, POS advertising and radio spots to match the two Internet and mobile offers and the respective media. (pd)

https://www.youtube.com/watch?v=/OsPsFGgnUT0

https://www.youtube.com/watch?v=/9o4d3S4ZNMg

https://www.youtube.com/watch?v=/fGHu7cDtltg

Responsible at UPC: Ratna Irzan (VP Marketing Communication & Brand Management), Marcus Kikisch (Director Marketing Communication & Brand Management, UPC Switzerland), Laura Ballestrin (Manager Marketing Communication, UPC Switzerland), Martina Berschl (Director Marketing Communication & Brand Management, UPC Austria). Responsible at Scholz & Friends Zurich: Christian Vosshagen (Creative Director), Luca Stancheris (Art Direction), Tobias Händler (Strategy), Nuria Büchi and Seraina Studer (Consulting). Responsible at Young & Rubicam Vienna: Alexander Hofmann (Executive Creative Director), Gregor Moser (Art Direction), Imke Lepper and Jasmine Strondl (Consulting). Responsible at Manifesto Films: Reto Salimbeni (Director), Shannon Mildon (Producer), Charlotte Hottinger (Client Services/Producer), Andy Weimer (Postproduction Supervisor), Tabea Bühlmann (Edit), Tino Wohlend (VFX Supervisor), Hitmill (Music).