MCI Zurich wins pitch from Bosch for subsidiary Scintilla
In the first quarter of this year, MCI Switzerland, an agency specializing in live communication, won over Bosch subsidiary Scintilla in a pitch.
The 18-strong team at MCI Zurich has won several major clients this year, according to a statement. One of them is Bosch subsidiary Scintilla, known as the world's largest manufacturer of accessories for power tools. The agency designed a varied factory tour for the client in the pitch competition and held its own against its competitors.
The "Fascinating Factory Tour" concept developed by the Zurich agency is based on Scintilla's brand promise "With innovation into the future" and underlines the market leadership of the internationally active company.
The new staging provides for the unique selling points of the Bosch subsidiary to be presented at ten stations at the production site in St. Niklaus in the Valais. The use of analog and digital media as well as visual, acoustic, and haptic elements allow target groups to discover the company's products in an interactive way. "The plant tour stages the corporate strategy by means of real experiences and emotionally binds visitors to the brand," says Frank Marreau, Managing Director of MCI Zurich, explaining the concept. It is precisely for such moments of encounter that his team goes full throttle day after day. The first tours of the new plant will take place at the beginning of September 2017.
