Klar creates brand identity for research center for the benefit of children
Klar developed a CD program, as well as the brand identity and website, for the «Center for Child Well-Being and Development,» a new research institute within the Department of Economics at the University of Zurich.
Recent evidence shows that the world's poorest children are being left behind in the development process. As a result, there is a growing need to do more at the regional and global levels. The main objective of the Center for Child Well-Being and Development is to provide sound information to policy makers and multilateral organizations so that appropriate policies are implemented to improve child welfare and child development.
Klar designed a complete CD program and defined the brand identity. Warm colors, soft textures and organic shapes and symbols characterize the appearance with the child at the center.
In addition to letters a website conceived and designed. The site was programmed by the IT managers of the Department of Economics at the University of Zurich.
