JvM/Limmat develops programmatic campaign for all TCS benefits

Jung von Matt/Limmat is strengthening the positioning of TCS, which was introduced last year, as a reliable partner for everyone on the road and is recruiting more club members in the ongoing campaign. In addition to products for motorists, TCS also offers various attractive services for travelers and cyclists, such as ETI travel insurance, TCS Bike Assistance and many more.

"The campaign focuses on different situations in which TCS helps its members. Although breakdown assistance is an important pillar of TCS, it is by no means the only one. To ensure that this is perceived as such, we are not only focusing on car drivers, but also showing that TCS members are also guaranteed to get on as travelers and cyclists," says Dierk Schehrer, Head of Marketing at TCS Club.

The newly created product campaign uses humorous scenes taken from real life to communicate TCS's wide range of products for drivers, travelers and cyclists. In order to increase the relevance for the target groups, the online measures are specifically tailored to their needs. The measures include online films, carousel ads and performance banners. The campaign is flanked by TV commercials, cinema spots, eBoards, posters and advertisements; it can be seen throughout Switzerland from the beginning of May 2017.

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Responsible at TCS: Dierk Schehrer (Head of Marketing TCS Club), Markus Pekeler (Marketing Manager Club), Carolin Jünger (Team Leader Marketing Performance), Mike Keller (Head of Existing Customer Marketing). Responsible at Jung von Matt/Limmat: Dennis Lück (Chief Creative Officer), Rob Hartmann (Creative Director), Lukas Frischknecht (Art Director), Martin Schmidlin (Copywriter), Joelle Hauser (Graphic Designer), Stefan Naef (Executive Planning Director), Romana Weber (Strategic Planner), Thomas Steiner (Consulting Group Leader), Vanessa Zwinselman (Consultant), Nicolas Renzen (Junior Consultant), Pepe Kägi (Production), Bettina Beyeler (DTP). Jung von Matt/Impact: Dominik Habermacher (Managing Partner), Benjamin Herz (Managing Partner). Jung von Matt/Play: Matthias Fasnacht (Managing Partner). External partners: Johannes Schröder (director), Jörg Widmer (camera), Julia Weber (producer), Gerwin Lucas (editor), Christian Kuss (colorist), Stella Falderbaum (post producer), Hesse Studios, Berlin (sound studio), Stefan Kraatz (sound mixing), Comradfilm (service production Slovenia), Oliver Nanzig (photography), Rohner Retouche (picture editing).