Role reversal
Italian home appliance manufacturer Indesit says: Everyone should pitch in. A campaign created by JWT offers a different perspective.
"#DoItTogether" is Indesit's plea in the campaign launched in the UK. We are talking about the household, which in many places is still purely a woman's job. And its management has always been underestimated by many working men - until they have to manage it themselves. Whether the man who generally doesn't lift a hand within his own four walls is an equally outdated cliché is another question. Which every household must answer for itself. But the movie #DoItTogether works in any case - and may help to increase the appreciation of housework. No matter which washing machine you use to do the laundry. (hae)
