Internet and radio stable

In May, all media covered by the index recorded a drop in advertising pressure. The total of all media lost 4 index points in the reporting month of May and came to 184 (188). The e-media fell by 3 index points to 430 (433). Only the Internet and radio remained fairly stable: the Internet medium fell by just one index point to 451 (452), while radio fell by one index point to 254 (255). TV fell by 4 index points to 437 (441) and teletext by 6 index points to 157 (163). The advertising pressure for digital advertising space (AdScreen), which has been surveyed since 2007 and was published for the first time in May, also suffered a loss of 2 index points to 262 (264).
When assessing the Goldbach Index, which has been based on Media Focus data since 1993, it should be noted that the twelve previous months are seasonally smoothed in the short-term analysis of the electronic media radio, TV, online and teletext.