Stämpfli Kommunikation for BEKB: Fantastic results
Stämpfli Kommunikation has once again implemented the four-year annual report strategy for Berner Kantonalbank. The newly designed promotional materials not only summarize the company’s financial results but also link BEKB’s services to people’s personal dreams.
In its annual reporting, the Berner Kantonalbank recapitulates the milestones of the past financial year in words and figures and at the same time communicates the corporate goals for the near future. Stämpfli Kommunikation has once again created the design concept for the 2016-2019 annual report, integrating not only the Board of Directors and the Executive Board of BEKB, but also allowing those people who play a key role in the company's success to have their say: Customers, employees, partners and shareholders of Berner Kantonalbank.
Every day, they place their trust in BEKB: whether it is the need for a stable pension fund for a carefree third phase of life or the desire for a solid education in order to make a successful start in the financial sector later on. As part of the new design concept, a wide variety of people talk about their personal lifelong dreams and how they are fulfilling these dreams with appropriate banking services. The involvement of employees, customers, partners and shareholders creates human closeness and at the same time creates a dramaturgical arc of suspense to BEKB's range of services.
Positive Results
The picture idea was developed from scratch and realized with the photographer Lea Moser. An arrangement of private objects symbolizes a particular life dream. Like a puzzle, individual subjects arouse curiosity about the overall picture. Only in a second narrative step is it revealed whose dream came true thanks to the support of BEKB. A portrait picture and personal stories round off the dramaturgy of the story.
The new image concept frames the entire business reporting: spread across all communication media, a total of ten stories are told about the realization of personal life dreams. The existing color and typography concept was further developed and expanded, and additional elements were designed and integrated.
Alex Josty, Head of Corporate Communications at BEKB, is looking forward to the future use of the newly designed advertising material: "Although business reporting is primarily factual, the new design concept enables us to arouse emotions and thus achieve fantastic results.
